I came to the realization that every person is a brand, and every day that brand is being marketed by that person … More Me, Myself and I & Marketing
Google analytics can be a daunting tool that most marketing students and even entry level marketers can find intimidating to say the least. To the untrained eye, Google analytics is a complicated machine spewing data in all directions. This data is important however, but only if you know how to use it. All this data … More My first encounter with Google Analytics
Social media marketing can be time consuming and expensive, leading to misguided social media posts or marketers giving up on the idea entirely. Luckily, there are various tools and applications available that can aid your social media marketing efforts without costing you an arm and a leg. Social mention Social mention is a media monitoring … More Boost social media marketing efforts with these 5 free tools
Most social media trends are merely fads, enjoying a few glorious moments in the limelight before being disregarded for the next best thing, but not all trends fade so quickly. Social messaging – the underdog channel Businesses in general focus in on social networks but disregard the messaging apps available in 2017. This is very … More 4 Noteworthy social media trends of 2017
We’ve all been guilty of encouraging cannibalism unknowingly, but not as you would expect. Cannibalisation actually plays an important part in marketing and business in general. How, you may ask? Let’s say a company has one product (product A), and this company introduces a new product into the market (product B); Product B can – … More Instagram Cannibalism
Confused about what content to include or exclude on your social media platforms? Well stay tuned ’cause these 5 tips are the content essentials every business should use. Be excited, B-E excited. Try to appeal to your target market by creating shareable content linking to special occasions. Be excited about upcoming events, sharing the joy … More 5 Social media tips every business should implement
Are you working on the 11th of August 2017? Well put an “out of order’ sticker on your forehead and call it a day, since you simply can’t miss out on the Hermanus Wine & Food Festival 2017! Go get your dose of the most delicious food the Western Cape has to offer at Curro … More Hermanus Food and Wine Festival 11th of August 2017.