We’ve all been guilty of encouraging cannibalism unknowingly, but not as you would expect.
Cannibalisation actually plays an important part in marketing and business in general. How, you may ask? Let’s say a company has one product (product A), and this company introduces a new product into the market (product B); Product B can – in time – steal the sales and market share of product A, thus resulting in cannibalization.
Okay that’s pretty simple, but what does this have to do with social media?
Look at your Instagram account, and imagine for one moment you are a business, what will your products be? You are selling yourself online, thus each post can be seen as a product of some sorts, & in that case, cannibalisation can occur between your Instagram posts. As of recently, I’ve started to notice how the time span between my social media posts influence the engagement on my posts.
Instagram has changed its age-old algorithm, which altered the way we see posts in our feed. Instead of our Insta feeds being arranged according to how old or new a post is, Instagram decided to order each post according to the “moments we believe you will care about the most”. This change in algorithm didn’t do any major damage to my post engagement, although I have noticed that the quantity and quality of my Hashtags no longer translate to a significant amount of engagement.
What the new algorithm has influenced however, is that when I upload a new image while I’m still receiving likes on my latest image, the likes on my latest image will cease completely (excluding the odd stalker liking a post here and there). Whether this phenomenon can be contributed to the new algorithm or other factors, I have yet to figure out, but what I can say for sure is that when my Instagram posts are spaced a few days apart, they have a higher engagement rate.
Although the time distance that works best for me is a day or two, keep in mind that MY post Goldilocks Zone may differ from YOUR post Goldilocks Zone. This timeframe between posts can influence engagement on other social media sites as well, but know that different social media sites are entirely different universes in Cyberspace, and each social media platform has its own algorithm and other contributing factors to take into consideration.