Social media marketing can be time consuming and expensive, leading to misguided social media posts or marketers giving up on the idea entirely. Luckily, there are various tools and applications available that can aid your social media marketing efforts without costing you an arm and a leg.
Social mention is a media monitoring tool that helps to track what consumers are saying about a brand in real-time over more than 100 different online platforms. Social mention provides real-time information on; whether or not specific brand/product mentions are positive, neutral or negative, who mentions the specific brand/product the most and if there are popular hashtags in use that relates to the brand/product you are tracking. There are many other features provided by social mention, making it a must have tool for more efficient tracking and marketing efforts.
Hootsuite is a must when it comes to scheduling posts and managing your social media platforms effectively, maximizing output efforts whilst minimizing input efforts. Hootsuite has paid for features, but its free plan allows you to sync up to three social media pages, making it easy for you to manage all your social media platforms from a single dashboard.
Buffer is also a very handy social media management tool that helps you to manage and keep track of your social media efforts. Buffer also has an easy-to-use dashboard like Hootsuite and allows the user numerous functions on its free plan, such as; the ability to track the success of your social media posts, the ability to schedule posts and plan posts ahead of time and the ability to create campaigns, all of which will aid your marketing efforts and help you to grow your brand.
Canva is a beginner friendly tool to create beautiful images and web optimised graphics, giving beginners the means to create professional looking pictures and logos. Canva also has templates to help guide you and is widely used to create various social media posts, flyers, facebook ads, tumblr graphics, etc. Canva also provides all its users with a free video training course to help their users reap the benefits of all the features Canva has to offer.
Crowdfire is a mobile, desktop friendly app that aims to increase your social media followers and helps you follow the right people. The free version of Crowdfire can be used on up to two social media accounts. Crowdfire helps you by; following people that will be interested in your page by using your competitors’ followers as a cheat sheet, suggesting users to unfollow if they have been inactive for an extended period of time, offering a “let’s give some love back” repost option to show appreciation to your top supporters and by helping you to stay within your follow and unfollow limitations in order to avoid your social media account from being suspended or blocked.